Just eight years ago, Shop.org used the term “Cyber Monday” to name the rise in online shopping activity that occurred around Black Friday. Since its 2005 inception, Cyber Monday has become a growing trend with sales increasing year after year.
Cyber Monday 2013 followed the footsteps of its predecessors and generated over $2 billion in US sales.
As an avid online shopper who religiously checks Gilt everyday at 9 am, Cyber Monday gets me excited. Very excited. Online retailers know I wait all year to pounce on online deals and flood my Google inbox with Cyber Monday promotions.
I received over 50 emails mentioning “Cyber Monday” (and I’m lucky, I didn’t suffer from a case of email apnea!). So exactly which ones caught my eye and garnered an open? Let’s take a look.
Oh Amazon, the behemoth of ecommerce, how I love your Prime 2-day shipping and highly targeted emails featuring “Things You May Like”!
Amazon has an incredibly effective recommendation engine built on users’ past purchases, ratings and items liked, items placed in the shopping cart and what similar users have purchased. I have a pet and have made pet-related purchases through Amazon before. Thus, the email is highly relevant to me. The email mentions flash sales of pet bicycle seats from 8 am- 12 pm PT. Perhaps Amazon could’ve embedded calendar invites into the email, so I will not forget to buy that bike seat for Lucy.
To learn more about how to incorporate Gmail inbox actions, check out our previous blog here.
Karmaloop is an internet retailer for men and women’s streetwear apparel.
Interestingly enough, there is absolutely no mention of Karmaloop in the email Sender Name, Subject or Preheader. Using your CEO as your sender name certainly grabs my attention, but as soon as I realize the sender is actually Karmaloop, I become a bit wary. Clever move, Karmaloop, but Mr. Selkoe doesn’t really put me in the buying mood. Next time, keep the sender as “Karmaloop”, but using a Subject like “Exclusive Cyber Monday Deal for VIP’s” to catch my interest.
Alaska Airlines is based out of Seattle, WA and has flight service across the US, Canada and Mexico.
The Subject gives me a sense of urgency and privilege, since Alaska Airlines is giving me a special opportunity to shop early for my holiday flights before they get snatched up! The mention of affordable $49 flights in the Preheader also encourages an open.
MyPerfectSale.com (Did not open)
MyPerfectSale.com surveys shoppers on their favorite brands, and notifies them via email for when those brands go on sale at various retailers.
I have not yet made a purchase through MyPerfectSale.com yet, and this may be why.
The subject line is very generic, considering I have 50+ other Cyber Monday related emails to sift through. What MyPerfectSale.com should have done here is to use the Preheader, the text after the Subject, to distinguish itself from the other emails. The Preheader would have been an opportunity for the company to tell me that Madewell sweaters are at an uncanny 80% off pique my interest.
For more on Preheader optimization, check out our blog here.
Judging from the influx of emails to my Promotions tab, there are still more mind blowing cyber deals to come. If you’re a retailer sending “Cyber Monday Extended!” promotional emails this week, remember to be relevant, transparent and unique or your message may just get buried in the heap.