How Next Glass Educated 100,000 Users with Email

Next Glass is a mobile app that unites science and personal preferences to help users discover new wine and beer options they’ll love.

Screen Shot 2015-03-10 at 5.51.46 PM A team of scientists used the “Lamborghini of mass spectrometers” to  document the DNA flavor profiles for over 10,000 bottles of beer and wine. Using this data, they created a Netflix-like prediction algorithm for suggesting new bottles that fit each users’ unique taste preferences.

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New Features: Improved User Details, Time Delay Based on Property, More Proofing Options

We’re happy to announce three new features to help you create better email campaigns!

Improved User Details

Our ‘User details’ view now makes user management easier than ever. Get a 360 degree view of your user including their location, email list membership, user fields, message channel subscriptions and event history– all on one page.

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Easily manage a subscribers’ channel subscriptions..

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Or add and delete users from lists.

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Sample use case: A customer service rep can access this view for more context on a user and to see a record of your past communication patterns with the person.


Time Delay Based on Property

In workflows, you can now create a time delay based on a user property. To do so, you’ll want to store a time-based property on a user field. Time-based properties must be structured like this:



A couple of examples of dates in this format:

2015-02-13 12:00:00 -08:00

February 13, 2015, 12:00 pm at -8 GMT, which is Pacific Time.


2016-11-11 22:00:00 00:00

November 11, 2016, 10:00 pm at GMT


2016-09-10 09:35:00 -05:00

September 10, 2016,  9:35 am at -5 GMT, which is Eastern Time.


You can verify that the field has been added in the proper time format by going to the Segmentation interface. Here we have queried for the property “testDate” in contact properties. If the calendar option shows up for the field, that means the field has a time format.



Next, you’ll want to apply a ‘Delay Using Time From Property’ in a workflow. Choose the time-based property and the email will be delayed until the specified time.

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Sample use case: You are an online retailer of fine wines. Charlie buys his grandma a gift voucher redeemable for a case of wine for her 85th birthday. Use the time property in your workflow to make sure the gift voucher email is delivered to grandma right on her birthday!


To learn more about using a time delay based on a user property in workflows, check out this support article.



More Proofing Options: Code Analysis and Links Verification


We’ve hooked up with Litmus to deliver a code analysis and links verification for your email templates. In the template editor view, scroll to the bottom left, select “Preview” to access these new features.

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The code analysis will look through your email template and highlight potential issues it may have when opened with different email templates.

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The links verification feature highlights the broken links in your template. Note that if a link depends on a merge parameter such as {{unsubscribeUrl}} or {{viewInBrowserUrl}}, then the link will not be verified.

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Sample use case: The code analysis and links verification tools make sure your emails look great for the end user!



Ready to try out these new features? Log in to Iterable now.

Want to get in on the good stuff? Request a demo now!



12 Completely Free Email Templates Resources

A major obstacle for launching a new email program is creating email templates. Most marketing teams do not have the resources or the advanced HTML and CSS know-how to code templates from scratch. Luckily, we’ve scoured the web and found 13 awesome and free newsletter and transactional email templates resources. Some are provided by ESP’s and others were created by individual designers and front-end developers. Use them to as a starting point for creating your own newsletter and transactional emails.

1. 99 Designs

99 Designs celebrated the launch of their Email Design category by running a contest for designers to create newsletter, promo and email notification templates in 4 different colors.


Check out the 99 Design’s 12 free templates.

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Iterable Announces $1.2 Million in Seed Funding

San Francisco, CA, January 20, 2015 - Iterable, an Angelpad startup and email growth hacking and marketing automation platform for eCommerce companies, has raised $1.2 million in seed funding from investors including Merus Capital, 645 Ventures, TEEC Angels, 500 Startups, and the creator of Facebook ads, Yun-Fang Juan. The additional funding will help Iterable to expand the business and increase headcount. The company will also focus on building new growth hacking and mobile features, such as push notifications and SMS support.

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Why Subscribers Aren’t Opening Your Emails (And How To Fix It)

You’ve carefully selected an ESP, collected email addresses the legitimate, opt-in way, meticulously planned your email marketing copy and generated eye-catching graphics for your campaigns. However, email open rates are stagnant and you can’t figure out why. Declining or sluggish open rates can be attributed to a billion different reasons. Here we’ve broken down the 5 most common culprits.


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Iterable Reviews the New Google Inbox

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Just as the world was getting used to Gmail tabs, Google throws another email curveball with the new Inbox, a “fresh start that goes beyond email to help you get back to what matters.” Our team was lucky enough to score early access to the Google Inbox app, so we decided to share our initial thoughts with the world.

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Iterable Launches Workflows For A/B Testing Email Drip Campaigns

San Francisco, CA, October 1, 2014 - Iterable, the Spring ‘13 AngelPad startup with a multi-channel growth marketing automation platform for eCommerce companies, has launched Workflows. The new feature allows marketers to design highly personalized, multi-step email campaigns with minimal engineering help. Workflows users can also create and A/B test multi-pronged email campaigns to see which message series works best for maximizing conversions, revenue or other key metrics. It is an addition to the robust Iterable platform, which includes triggered and blast email support, email A/B testing, real-time subscriber segmentation, mobile email previews and deliverability management.


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New Features: Improved Metrics, Dynamic List Query, Nested Shopping Cart Queries

New features, new features, read all about them!

Improved Metrics

Are you a data nerd? Awesome, because we are too! To help you gain more insights on your emails, we gave our campaign metrics page a makeover.


Now it’s easier than ever to see when your subscribers are interacting with your email campaigns. And you can easily toggle between value and percentage metrics.

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Email Marketing – Now With Video!

Adding videos to email campaigns can dramatically increase clickthrough rates (CTR), webpage traffic and even conversions. It’s also a great way to promote or recycle valuable video content.

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Coursera showcases video lectures in their emails.


Here are a few case studies on the success of video in email campaigns:

•  Hubspot added a quirky video to a sales email and enjoyed a CTR of 16.4%, a 583% increase over the 2.4% industry benchmark for B2B emails.

•  Wistia compared the CTR for regular emails (12%) versus emails containing video (38%), and saw more than a 300% improvement.

• Ragan used video in email to promote upcoming live events and saw a 200% increase in CTR over regular campaigns.

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6 Free Sales Tools for the Scrappy Startup

If you’re a lean mean startup, you probably don’t have the funds to build a massive sales team or to design a robust inbound marketing program. However, to jumpstart any sales program, you’ll need to track ongoing conversations with prospects and a way to generate qualified cold leads– basically folks who would be a good fit for using (and paying for) your product. At Iterable, we’re in the process of creating a structured sales process, and here are the Chrome extensions and other free tools which we’ve found to be extremely helpful.

1. Streak

Streak is a helpful Chrome extension that turns your Gmail inbox into a CRM platform, which is perfect since most sales and customer service-related conversations happen over email. With Streak, you can create “boxes” for each of your prospects or clients; you can then use these boxes for storing email conversations. You can also design multiple pipelines with various stages (lead, contacted, demo, closed) right inside of Gmail to keep track of where each of your contacts are in the sales process.

streak crm

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