Why Subscribers Aren’t Opening Your Emails (And How To Fix It)

You’ve carefully selected an ESP, collected email addresses the legitimate, opt-in way, meticulously planned your email marketing copy and generated eye-catching graphics for your campaigns. However, email open rates are stagnant and you can’t figure out why. Declining or sluggish open rates can be attributed to a billion different reasons. Here we’ve broken down the 5 most common culprits.


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Iterable Reviews the New Google Inbox

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Just as the world was getting used to Gmail tabs, Google throws another email curveball with the new Inbox, a “fresh start that goes beyond email to help you get back to what matters.” Our team was lucky enough to score early access to the Google Inbox app, so we decided to share our initial thoughts with the world.

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Iterable Launches Workflows For A/B Testing Email Drip Campaigns

San Francisco, CA, October 1, 2014 - Iterable, the Spring ‘13 AngelPad startup with a multi-channel growth marketing automation platform for eCommerce companies, has launched Workflows. The new feature allows marketers to design highly personalized, multi-step email campaigns with minimal engineering help. Workflows users can also create and A/B test multi-pronged email campaigns to see which message series works best for maximizing conversions, revenue or other key metrics. It is an addition to the robust Iterable platform, which includes triggered and blast email support, email A/B testing, real-time subscriber segmentation, mobile email previews and deliverability management.


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New Features: Improved Metrics, Dynamic List Query, Nested Shopping Cart Queries

New features, new features, read all about them!

Improved Metrics

Are you a data nerd? Awesome, because we are too! To help you gain more insights on your emails, we gave our campaign metrics page a makeover.


Now it’s easier than ever to see when your subscribers are interacting with your email campaigns. And you can easily toggle between value and percentage metrics.

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Email Marketing – Now With Video!

Adding videos to email campaigns can dramatically increase clickthrough rates (CTR), webpage traffic and even conversions. It’s also a great way to promote or recycle valuable video content.

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Coursera showcases video lectures in their emails.


Here are a few case studies on the success of video in email campaigns:

•  Hubspot added a quirky video to a sales email and enjoyed a CTR of 16.4%, a 583% increase over the 2.4% industry benchmark for B2B emails.

•  Wistia compared the CTR for regular emails (12%) versus emails containing video (38%), and saw more than a 300% improvement.

• Ragan used video in email to promote upcoming live events and saw a 200% increase in CTR over regular campaigns.

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6 Free Sales Tools for the Scrappy Startup

If you’re a lean mean startup, you probably don’t have the funds to build a massive sales team or to design a robust inbound marketing program. However, to jumpstart any sales program, you’ll need to track ongoing conversations with prospects and a way to generate qualified cold leads– basically folks who would be a good fit for using (and paying for) your product. At Iterable, we’re in the process of creating a structured sales process, and here are the Chrome extensions and other free tools which we’ve found to be extremely helpful.

1. Streak

Streak is a helpful Chrome extension that turns your Gmail inbox into a CRM platform, which is perfect since most sales and customer service-related conversations happen over email. With Streak, you can create “boxes” for each of your prospects or clients; you can then use these boxes for storing email conversations. You can also design multiple pipelines with various stages (lead, contacted, demo, closed) right inside of Gmail to keep track of where each of your contacts are in the sales process.

streak crm

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Email Marketing Dare: Special Characters in Subject Lines

While scrolling through my overstuffed Gmail Promotions tab, a couple subject lines grabbed my attention.

subject line symbols

Bold marketers can use symbols or emojis in subject lines to help them stand out amongst other text-based subject lines. These fun visuals can also pique consumer interest and inspire more email opens. Here are a few guidelines to help you decide if you should add symbols to perk up your email subject lines.

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New Features: Transactional Send Logs, Send as Random Users, Relative Date Query, JavaScript Snippet

It may be summer, but we’re still hard at work and launching new features at record speed. Check them out!

Transactional Send Log

Does the thought of order confirmation emails not being sent out to customers keep you awake at night? To put your mind at ease, we’ve released a transactional send log, so you can see all the triggered and workflow campaign emails that have been sent out to your subscribers.

To view the transactional send log, go to Triggered→ Sent Messages.

Transactional Send Log

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What’s Hindering Your Shopping Cart Abandonment Campaign

One Sunday afternoon, I went to my favorite “independent” grocery store, leisurely filled my cart with delicious munchies for the week, only to see that the checkout line snaked all the way to the seafood section in the back! I waited for about ten minutes, and came to the sudden realization that I didn’t want to spend the rest of my day standing in line with a bunch of grumpy, impatient shoppers. So, I…


abandoned my cart. Yes, I pushed my cart into a random aisle, and I left.

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New Features: Keyboard Shortcuts, View in Browser URL, User Roles

We’ve launched three brand spankin’ new features to help you get more out of email.

Keyboard Shortcuts

You can access keyboard shortcuts in the Template Editor view to help you build email templates even faster.

To access keyboard shortcuts, hit ‘?’ in the Template Editor view.

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