One Sunday afternoon, I went to my favorite “independent” grocery store, leisurely filled my cart with delicious munchies for the week, only to see that the checkout line snaked all the way to the seafood section in the back! I waited for about ten minutes, and came to the sudden realization that I didn’t want to spend the rest of my day standing in line with a bunch of grumpy, impatient shoppers. So, I…
abandoned my cart. Yes, I pushed my cart into a random aisle, and I left.
A person’s email address may be the most valuable piece of info an e-commerce company can know about a customer. It is a method of delivering important info and a means of learning more about a subscriber (e.g. when, where and with what do they open email?). In addition, email also has the highest ROI in comparison with other digital marketing channels, such as social media or content marketing.
Unfortunately, many companies are failing to see the full potential of email because they are only sending unoptimized marketing blasts. While promotional newsletters are a good start, there are many advanced email techniques and triggered message campaigns that e-commerce companies can use to gently nudge subscribers to take a certain action. Next time you’re trying to get customers to join your email list, redeem a coupon, make a purchase or share an invite with their friends, consider using one of these techniques.
Graphics Interchange Format or GIF is a file type that displays as a series of images linked together to create a short animation. The popularity of Buzzfeed,Tumblr, Imgur and Vine show that these fast moving snippets are fun, viral, and extremely attention-grabbing. And most interestingly of all, they’re popping up all over marketing emails.
But before you start peppering your emails with GIFs from Reddit, here are some basic guidelines that can help you enjoy the full benefit of GIFs to capture subscribers’ attention (and prevent you from seeming like an obnoxious tween):
It’s 9 pm on a Friday. You’re pants-less and 7 episodes deep in an Archer Netflix binge when you realize, you’re starving. Cue Eat24, a website and mobile app that allows hungry, lazy, couch-ridden folks to order food delivery from their favorite local restaurants.
Eat24 sends over a million emails through Iterable every week, and we couldn’t help but notice how hilarious their emails are. Even if you like to cook and wear pants (we don’t), we still highly recommend subscribing to Eat24’s emails because they are just that good.
Exciting things are happening here at Iterable! We’re releasing three more features to help you create higher converting email campaigns.
Custom Link Parameters
You can now append parameters to links in Iterable email templates. This is useful if you’re tracking site traffic driven by Iterable email campaigns, or if you are customizing website experiences for customers who fulfill certain parameters. The link parameters will pass specific data about your user to your website when they click through the link.
To customize your link parameters, click on the ‘Advanced’ option in the Template editor view.
If you’re using Google Analytics, the Iterable traffic source and campaign ID will automatically be added to your link.
Last week, the Iterable team had the honor of attending Optimizely’s OptiCon 2014, a conference dedicated entirely to optimization and A/B testing. We’re always on the lookout for ways to improve our platform and grow our userbase, so we were stoked for this learning experience. In addition, email A/B testing is a major backbone of the Iterable product, and we were excited to pick up website optimization techniques that could be transferred to email.
Dan Siroker delivering the opening keynote.
Here are some of our key learnings from OptiCon 2014!
Building a Testing Culture
Testing is useful because it reduces drama. Alissa Polucha of Microsoft loves testing because it eliminates the usage of the words “I think” and “I like.” In addition, it ends the practice of making decisions based on the HiPPO (Highest Paid Person’s Opinion). Testing empowers companies to make non-political decisions based on solid knowledge and real user data.
Recently, Google enabled the grid view for my Promo tab, turning my inbox into an infinite-scrolling ‘Ginterest’ board. The new view occurred roughly ten months after Gmail launched the somewhat controversial tabs feature, which separates promotional emails into their own tab.