New Feature Friday for July 24

This week the team implemented three great new features. Here they are:

1. Improved campaign analytics – This includes:
– A better UI to make it easier to view stats for a given time range
– Backend performance improvements to speed up stats generation

This screenshot shows the new analytics UI for a campaign:

New analytics UI

2. Send to multiple lists via the blast interface or API

3. Use any list, dynamic or static, as a suppression list

This screenshot shows how both of these features appear in the Blast Campaign interface:

Multiple lists and suppression lists

Have a great weekend!

New Feature Friday for July 17

Starting today, on Fridays, we’ll share new features that the Iterable engineering team has implemented (and are live) in the past week. We may not have a post each and every Friday (since many features take longer than 1 week to implement), but we’ll probably have one most Fridays.

Here is the list of items from this past week (July 13-17, 2015). If you have any questions or comments, please let us know in the comments below!

1. Create multiple lists from a static list – Automatically populate 2+ new lists from an existing static list. This is a great way to run certain types of A/B tests (e.g., over multiple campaigns) without any extra work.


2. Visual cue for when a campaign is disabled – See at a glance which campaigns are active vs. inactive in a workflow (see red nodes in the screenshot below). This is especially useful for customers that have large workflows that trigger multiple campaigns.

Workflow cues

3. Trigger a workflow with a list – Run every user in a list through a workflow. An example use case could be to unsubscribe the users in a list that have been inactive for a certain number of days.

Have a great weekend!

Iterable Adds Push Notification Service for iOS and Android Apps to Marketing Platform

San Francisco, CA, June 3, 2015 Iterable, a powerful growth hacking and marketing platform designed for eCommerce and high growth companies, has released mobile push notification services for iOS and Android apps. Businesses can now use the multi-channel platform to cover 100% of their email and mobile app communication needs. The launch of push will help current and future clients to drive mobile app opens and user action.


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Emails We Love: Lyft’s Ride Receipts

We’re huge fans of ridesharing apps. We rely on them daily to get us safely and efficiently to important meetings with clients and back home after a long night. One of our favorite ridesharing services in San Francisco is Lyft, our pink-mustachioed friend with a car. Their transactional emails also pack a unique punch.


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Pranking the Inbox 2015

On April Fool’s Day, not even your email inbox is off limits. Here’s a look at our favorite prank emails that caught our attention.

1. DarbySmart

DarbySmart brings out your inner Martha Stewart by providing awesome inspiration and materials for simple DIY projects. Today they launched “Prafting”, a series of DIF- Do-It-Furself- crafting projects designed just for pets.

Screen Shot 2015-04-01 at 12.02.46 PM

Help your cat unwind from a long day of napping in the sun and chasing the red dot with the ‘Kitty Knitting’ kit. With the ‘Puppy Painting’ kit, Fido can discover his inner Poochcasso.

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How Next Glass Educated 100,000 Users with Email

Next Glass is a mobile app that unites science and personal preferences to help users discover new wine and beer options they’ll love.

Screen Shot 2015-03-10 at 5.51.46 PM A team of scientists used the “Lamborghini of mass spectrometers” to  document the DNA flavor profiles for over 10,000 bottles of beer and wine. Using this data, they created a Netflix-like prediction algorithm for suggesting new bottles that fit each users’ unique taste preferences.

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New Features: Improved User Details, Time Delay Based on Property, More Proofing Options

We’re happy to announce three new features to help you create better email campaigns!

Improved User Details

Our ‘User details’ view now makes user management easier than ever. Get a 360 degree view of your user including their location, email list membership, user fields, message channel subscriptions and event history– all on one page.

Screen Shot 2015-02-27 at 5.42.56 PM

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12 Completely Free Email Templates Resources

A major obstacle for launching a new email program is creating email templates. Most marketing teams do not have the resources or the advanced HTML and CSS know-how to code templates from scratch. Luckily, we’ve scoured the web and found 13 awesome and free newsletter and transactional email templates resources. Some are provided by ESP’s and others were created by individual designers and front-end developers. Use them to as a starting point for creating your own newsletter and transactional emails.

1. 99 Designs

99 Designs celebrated the launch of their Email Design category by running a contest for designers to create newsletter, promo and email notification templates in 4 different colors.


Check out the 99 Design’s 12 free templates.

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Iterable Announces $1.2 Million in Seed Funding

San Francisco, CA, January 20, 2015 Iterable, an Angelpad startup and email growth hacking and marketing automation platform for eCommerce companies, has raised $1.2 million in seed funding from investors including Merus Capital, 645 Ventures, TEEC Angels, 500 Startups, and the creator of Facebook ads, Yun-Fang Juan. The additional funding will help Iterable to expand the business and increase headcount. The company will also focus on building new growth hacking and mobile features, such as push notifications and SMS support.

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Why Subscribers Aren’t Opening Your Emails (And How To Fix It)

You’ve carefully selected an ESP, collected email addresses the legitimate, opt-in way, meticulously planned your email marketing copy and generated eye-catching graphics for your campaigns. However, email open rates are stagnant and you can’t figure out why. Declining or sluggish open rates can be attributed to a billion different reasons. Here we’ve broken down the 5 most common culprits.


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