Emails We Love: Lyft’s Ride Receipts

We’re huge fans of ridesharing apps. We rely on them daily to get us safely and efficiently to important meetings with clients and back home after a long night. One of our favorite ridesharing services in San Francisco is Lyft, our pink-mustachioed friend with a car. Their transactional emails also pack a unique punch.

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Pranking the Inbox 2015

On April Fool’s Day, not even your email inbox is off limits. Here’s a look at our favorite prank emails that caught our attention.

1. DarbySmart

DarbySmart brings out your inner Martha Stewart by providing awesome inspiration and materials for simple DIY projects. Today they launched “Prafting”, a series of DIF- Do-It-Furself- crafting projects designed just for pets.

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Help your cat unwind from a long day of napping in the sun and chasing the red dot with the ‘Kitty Knitting’ kit. With the ‘Puppy Painting’ kit, Fido can discover his inner Poochcasso.

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How Next Glass Educated 100,000 Users with Email

Next Glass is a mobile app that unites science and personal preferences to help users discover new wine and beer options they’ll love.

Screen Shot 2015-03-10 at 5.51.46 PM A team of scientists used the “Lamborghini of mass spectrometers” to  document the DNA flavor profiles for over 10,000 bottles of beer and wine. Using this data, they created a Netflix-like prediction algorithm for suggesting new bottles that fit each users’ unique taste preferences.

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New Features: Improved User Details, Time Delay Based on Property, More Proofing Options

We’re happy to announce three new features to help you create better email campaigns!

Improved User Details

Our ‘User details’ view now makes user management easier than ever. Get a 360 degree view of your user including their location, email list membership, user fields, message channel subscriptions and event history– all on one page.

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12 Completely Free Email Templates Resources

A major obstacle for launching a new email program is creating email templates. Most marketing teams do not have the resources or the advanced HTML and CSS know-how to code templates from scratch. Luckily, we’ve scoured the web and found 13 awesome and free newsletter and transactional email templates resources. Some are provided by ESP’s and others were created by individual designers and front-end developers. Use them to as a starting point for creating your own newsletter and transactional emails.

1. 99 Designs

99 Designs celebrated the launch of their Email Design category by running a contest for designers to create newsletter, promo and email notification templates in 4 different colors.

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Check out the 99 Design’s 12 free templates.

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Iterable Announces $1.2 Million in Seed Funding

San Francisco, CA, January 20, 2015 - Iterable, an Angelpad startup and email growth hacking and marketing automation platform for eCommerce companies, has raised $1.2 million in seed funding from investors including Merus Capital, 645 Ventures, TEEC Angels, 500 Startups, and the creator of Facebook ads, Yun-Fang Juan. The additional funding will help Iterable to expand the business and increase headcount. The company will also focus on building new growth hacking and mobile features, such as push notifications and SMS support.

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Why Subscribers Aren’t Opening Your Emails (And How To Fix It)

You’ve carefully selected an ESP, collected email addresses the legitimate, opt-in way, meticulously planned your email marketing copy and generated eye-catching graphics for your campaigns. However, email open rates are stagnant and you can’t figure out why. Declining or sluggish open rates can be attributed to a billion different reasons. Here we’ve broken down the 5 most common culprits.

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Iterable Reviews the New Google Inbox

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Just as the world was getting used to Gmail tabs, Google throws another email curveball with the new Inbox, a “fresh start that goes beyond email to help you get back to what matters.” Our team was lucky enough to score early access to the Google Inbox app, so we decided to share our initial thoughts with the world.

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Iterable Launches Workflows For A/B Testing Email Drip Campaigns

San Francisco, CA, October 1, 2014 - Iterable, the Spring ‘13 AngelPad startup with a multi-channel growth marketing automation platform for eCommerce companies, has launched Workflows. The new feature allows marketers to design highly personalized, multi-step email campaigns with minimal engineering help. Workflows users can also create and A/B test multi-pronged email campaigns to see which message series works best for maximizing conversions, revenue or other key metrics. It is an addition to the robust Iterable platform, which includes triggered and blast email support, email A/B testing, real-time subscriber segmentation, mobile email previews and deliverability management.

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New Features: Improved Metrics, Dynamic List Query, Nested Shopping Cart Queries

New features, new features, read all about them!

Improved Metrics

Are you a data nerd? Awesome, because we are too! To help you gain more insights on your emails, we gave our campaign metrics page a makeover.

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Now it’s easier than ever to see when your subscribers are interacting with your email campaigns. And you can easily toggle between value and percentage metrics.

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