Email Marketing – Now With Video!

Adding videos to email campaigns can dramatically increase clickthrough rates (CTR), webpage traffic and even conversions. It’s also a great way to promote or recycle valuable video content.

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Coursera showcases video lectures in their emails.


Here are a few case studies on the success of video in email campaigns:

•  Hubspot added a quirky video to a sales email and enjoyed a CTR of 16.4%, a 583% increase over the 2.4% industry benchmark for B2B emails.

•  Wistia compared the CTR for regular emails (12%) versus emails containing video (38%), and saw more than a 300% improvement.

• Ragan used video in email to promote upcoming live events and saw a 200% increase in CTR over regular campaigns.

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6 Free Sales Tools for the Scrappy Startup

If you’re a lean mean startup, you probably don’t have the funds to build a massive sales team or to design a robust inbound marketing program. However, to jumpstart any sales program, you’ll need to track ongoing conversations with prospects and a way to generate qualified cold leads– basically folks who would be a good fit for using (and paying for) your product. At Iterable, we’re in the process of creating a structured sales process, and here are the Chrome extensions and other free tools which we’ve found to be extremely helpful.

1. Streak

Streak is a helpful Chrome extension that turns your Gmail inbox into a CRM platform, which is perfect since most sales and customer service-related conversations happen over email. With Streak, you can create “boxes” for each of your prospects or clients; you can then use these boxes for storing email conversations. You can also design multiple pipelines with various stages (lead, contacted, demo, closed) right inside of Gmail to keep track of where each of your contacts are in the sales process.

streak crm

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Email Marketing Dare: Special Characters in Subject Lines

While scrolling through my overstuffed Gmail Promotions tab, a couple subject lines grabbed my attention.

subject line symbols

Bold marketers can use symbols or emojis in subject lines to help them stand out amongst other text-based subject lines. These fun visuals can also pique consumer interest and inspire more email opens. Here are a few guidelines to help you decide if you should add symbols to perk up your email subject lines.

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New Features: Transactional Send Logs, Send as Random Users, Relative Date Query, JavaScript Snippet

It may be summer, but we’re still hard at work and launching new features at record speed. Check them out!

Transactional Send Log

Does the thought of order confirmation emails not being sent out to customers keep you awake at night? To put your mind at ease, we’ve released a transactional send log, so you can see all the triggered and workflow campaign emails that have been sent out to your subscribers.

To view the transactional send log, go to Triggered→ Sent Messages.

Transactional Send Log

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What’s Hindering Your Shopping Cart Abandonment Campaign

One Sunday afternoon, I went to my favorite “independent” grocery store, leisurely filled my cart with delicious munchies for the week, only to see that the checkout line snaked all the way to the seafood section in the back! I waited for about ten minutes, and came to the sudden realization that I didn’t want to spend the rest of my day standing in line with a bunch of grumpy, impatient shoppers. So, I…


abandoned my cart. Yes, I pushed my cart into a random aisle, and I left.

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New Features: Keyboard Shortcuts, View in Browser URL, User Roles

We’ve launched three brand spankin’ new features to help you get more out of email.

Keyboard Shortcuts

You can access keyboard shortcuts in the Template Editor view to help you build email templates even faster.

To access keyboard shortcuts, hit ‘?’ in the Template Editor view.

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3 Ways to Supercharge Your E-commerce Email Strategy

A person’s email address may be the most valuable piece of info an e-commerce company can know about a customer. It is a method of delivering important info and a means of learning more about a subscriber (e.g. when, where and with what do they open email?). In addition, email also has the highest ROI in comparison with other digital marketing channels, such as social media or content marketing.

Unfortunately, many companies are failing to see the full potential of email because they are only sending unoptimized marketing blasts. While promotional newsletters are a good start, there are many advanced email techniques and triggered message campaigns that e-commerce companies can use to gently nudge subscribers to take a certain action. Next time you’re trying to get customers to join your email list, redeem a coupon, make a purchase or share an invite with their friends, consider using one of these techniques.

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GIF-ing Up Your Marketing Emails

Graphics Interchange Format or GIF is a file type that displays as a series of images linked together to create a short animation. The popularity of Buzzfeed, TumblrImgur and Vine show that these fast moving snippets are fun, viral, and extremely attention-grabbing. And most interestingly of all, they’re popping up all over marketing emails.

But before you start peppering your emails with GIFs from Reddit, here are some basic guidelines that can help you enjoy the full benefit of GIFs to capture subscribers’ attention (and prevent you from seeming like an obnoxious tween):

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Eat24′s Hilarious Must Open Emails. Also, #NOPANTS.

It’s 9 pm on a Friday. You’re pants-less and 7 episodes deep in an Archer Netflix binge when you realize, you’re starving. Cue Eat24, a website and mobile app that allows hungry, lazy, couch-ridden folks to order food delivery from their favorite local restaurants.


Eat24 sends over a million emails through Iterable every week, and we couldn’t help but notice how hilarious their emails are. Even if you like to cook and wear pants (we don’t), we still highly recommend subscribing to Eat24’s emails because they are just that good.

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